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While it may be true that you need to spend money to make money, small businesses often have limited funds to spare. To keep your small business profitable, you need to make every marketing dollar bring the highest possible return. Here are six great tips that can help you get the most out of your marketing budget.
Lantern & Scroll’s previous website was a simple brochure-type site and did not support online sales. As a growing business, the company needed an online store to showcase their products, allow online orders and reach a larger audience. We spoke to Mitchell Callahan at SAU/CAL – certified WooCommerce website developers.
Silloway Maple, an Authorize.Net merchant, is a family-run business that makes 100 percent pure Vermont maple syrup. Bette Lambert of Silloway Maple shares her family’s business story and advice.
With over 440,000 merchants, Authorize.Net has one huge small business community, which is just one of the reasons so many third-party solutions integrate to our payment gateway. This series of blog posts highlights our partners and their unique offerings that meet all of your business needs.
Authorize.Net partner, 71lbs, has made a name for itself by helping businesses optimize their shipping spend. We invited Christine Ridgely, partner manager at 71lbs, to share her thoughts as our guest blogger.
Authorize.Net merchant Amy’s Candy Kitchen, named “Best Caramel Apple” by the Wall Street Journal and featured on the Food Network, tells us how their small chocolate shop in Cedarburg, Wisconsin achieved their success. We spoke with Paula Heupel, VP of Sales, about their journey that began 20 years ago with a goal to perfect the art of the caramel apple.
If you run a business from your home, you know it comes with amazing freedoms and challenging distractions. It's important to take steps to optimize and maintain your effectiveness so you can continue to enjoy the excitement and freedoms of being your own boss. The following tips will help you be productive as you run your home business.
Primarily focusing on roller skates and inline skates, Crazy Skates specializes in multiple markets within the industry. We spoke with Amy Lebo, operations manager at Crazy Skates USA, to learn the Crazy Skates story and the secret to their success.
Every business needs to give their customers a reason to buy from them and not elsewhere. That’s why Merchant Automotive believes that building relationships with their customers is just as important as making sales.
Holiday sales can bring cheer to the heart of any small business owner. However, you need more than Santa's magic to have a successful holiday season. Good preparation is one of the key ingredients to produce a record-breaking holiday season for your business.