Boost your business with the best ways to get paid

Consumers spend more with credit cards. The Federal Reserve found that credit card purchases averaged $95, while cash transactions averaged $39.¹ And an MIT study found that individuals are willing to spend more than twice as much on average when using a credit card compared with cash.²

Businesses that offer more ways to pay often have more opportunities to make a sale with digital options. So, take payments online, in-store, on the go, over the phone, or automatically and seamlessly ‘in the background’ with recurring billing.

Save time and effort that you would spend counting cash and making bank deposits by accepting digital payments. With less cash on hand, there can be lower risk of theft.

Digital payments offer greater visibility into your money flow, streamlining sales reports, tax filings, and reconciliation.

Get insights into customer behavior from digital payments data, which can help you build an effective loyalty program. 

Personalize offers using digital payments data and stored customer information that highlight shopping patterns to win more business.

Regular surveys from research firm TSG reveal consumers prefer credit and debit cards consistently. Debit cards are most preferred for in-person purchases, while credit cards are the top choice online.

Consumers like credit cards for their rewards, the ability to pay balances later, and protection against unfulfilled goods or services.

Accepting Visa, Mastercard, American Express, and Discover can give your customers card brand options and allow you to serve customers on a global level.

TSG research found that PayPal and Apple Pay are two of the three most popular digital wallets among consumers.³ Both have options for online, in-app, and in-store payments.

Each has hundreds of millions of users, so accepting them can help you avoid leaving money on the table.

Electronic checks (also known as eChecks) are great for businesses that have recurring transactions, such as bill payments and subscriptions, because they eliminate the hassle and cost of dealing with physical paper checks.

eChecks can reduce processing time and administrative costs.

To take payments in-store, choose the right solutions for you. For example, you can turn any computer into a payment acceptance device with a simple software and card reader set.

• Accept payments anywhere with your mobile phone.
• Reduce long lines by meeting customers in queue or selling onsite at customers’ locations.
   

• TSG research showed that, last holiday season, 84% of consumers planned to shop online and 75% planned to shop in store.⁴
• Create a website that can be your worldwide storefront and customize it as little or as much as you want.
• Connect to popular platforms like Shopify and tools like invoicing and ‘buy now’ buttons for frictionless purchases or donations.
• Over the next 10 years, consumers are likely to continue to shift their physical cards into virtual states, embedded anywhere for easy online payments.⁵ Join the movement with a flexible eCommerce store.
   

• Businesses are engaging customers in long-term relationships through subscriptions. You can offer free trials and receive payments that occur monthly, weekly, or another cadence.
• Avoid lost sales with an account updater that automatically refreshes expired or replaced credit/debit cards on file.
• Frictionless shopping journeys are becoming more important to consumers. Look for ways to reduce friction at checkout, like storing card-on-file data.