Have a clear “call to action”
Online businesses come in all shapes and sizes. But they share a few core components:
Many payment gateways authorize, capture, and settle transactions. But to help your business grow, you may need more than just basic features. Here are a few essential payment gateway capabilities you should look for.
The Payment Card Industry Data Security Standard (PCI DSS) is a set of security requirements designed to protect cardholder data. As an eCommerce merchant, you're ultimately responsible for understanding and complying with PCI DSS standards. The right payment gateway solution provider can help you address compliance issues.
Secure customer data management
Storing sensitive payment card information on your own servers could increase your data security risks. To minimize those risks, choose a payment solution that securely stores and manages payment information on your behalf. This will also reduce your compliance PCI DSS scope.
Insist on a payment gateway solution that actively monitors transactions for fraudulent activity and catches problems before they damage your business.
Multiple payment types
In addition to payment cards, your payment solution should accept eChecks and digital wallet services like Apple Pay and PayPal.
Automated payment card updates
When people change their address, or replace an expired, stolen, or lost card, you could miss out on sales. Look for a smart payment solution that monitors your customers’ card information, alerts you to any changes, and automatically updates it.
If the goods you sell lend themselves to subscription-based sales, consider a solution that supports automated monthly recurring payments.
Make shopping easier for your customers
Give returning customers a great experience by enabling them to buy without re-entering their payment details.
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Source: Visa Small Business Hub
Choosing the right payment gateway solution provider is one of the most important decisions you’ll make as you build your online business. The good news is, you're not alone. Authorize.net is here to help you navigate your payment processing decision, recommend solutions, and provide you with whatever expertise and answers you need.