Finding the Right Payment Solution for Your Online Business
How do you choose a payment processing solution that fits your online business? Here are a few practical suggestions to help guide your decision.
The Building Blocks of a Successful Online Business
Online businesses come in all shapes and sizes. But they share a few core components:
that provides the public “storefront” for an online business.
A Shopping Cart
where customers finalize their purchases and provide payment information.
A Payment Gateway
that handles the complex mechanics of processing transactions and moving money safely from customers’ bank accounts into yours.
A Merchant Account
is a type of bank account that allows businesses to accept payments by debit or credit cards.
Payment Gateways: How Your Business Gets Paid
A payment gateway authorizes and processes customers’ transactions—from the time they click “Buy” until the money appears in your bank account. Every payment gateway performs three functions:
The payment gateway checks to make sure your customer has sufficient funds in their account—and then authorizes the purchase.
As soon as the purchase is authorized, a hold is placed on the money. At this point, you can confidently ship goods to your customer.
Money is transferred from your customer’s bank or credit card account to your merchant account. This typically takes a couple of days.
Choosing the Right Payment Solution
Many payment gateways authorize, capture, and settle transactions. But to help your business grow, you may need more than just basic features. Here are a few essential payment gateway capabilities you should look for.
KEEP YOUR BUSINESSES AND CUSTOMERS SAFE
Security and Fraud Prevention
The Payment Card Industry Data Security Standard (PCI-DSS) is a set of requirements for all companies that accept, process, store or transmit credit card information to verify data security. That means as an online merchant, you are ultimately responsible for understanding and meeting PCI-DSS standards. However, the right payment solution can help you address many compliance issues.
Secure Customer Data Management
Storing sensitive customer and card information on your own servers may increase your data security risks. Make sure you choose a payment solution that minimizes these risks by storing and managing payment information securely.
DELIVER FLEXIBILITY FOR CUSTOMERS
Robust Payment Solutions
Multiple Payment Types
In addition to credit and debit cards, your payment solution should accept e-checks and digital wallet services like Apple Pay, PayPal and Visa Click to Pay.
In today’s on-demand, subscription-based economy, you should consider a solution that supports automated monthly recurring payments.
Automated Payment Updates
People move. Credit cards expire and get lost or stolen. A smart payment solution can monitor your customers’ card information, alert you when it changes or expires, and make updates automatically.
Making Sense of Transaction and Service Fees
The amount you’ll pay to process payments depends on many different factors. Here’s a quick overview of the most common fees:
are a percentage plus a fixed amount paid to the credit card issuing bank.
are credit card processing fees paid directly to the credit card network (Visa, MasterCard, etc.).
are paid to the merchant account provider handling your payment processing.
A Partner You Can Trust
Choosing the right payment platform is one of the most important decisions you’ll make as you build your online business. Fortunately, you are not alone. Authorize.Net is standing by to help you navigate your payment processing decision, recommend solutions, and provide you with whatever expertise and answers you need.