Your online advertising strategy could be missing an entire audience. Here are ways to boost your offline advertising efforts.
1. Word of mouth
Making connections in the community is still one of the oldest but most reliable forms of advertising. Partnership offers with friends or peers that provide a service complementary to yours are a great place to start. Also, check out small business groups or networking opportunities in your area. These can be great opportunities to connect with other business owners.
2. Business cards
There’s still a place for business cards today. Digital business cards are becoming more popular. You can use them to connect with potential customers and give them out at networking events and keep them at your business. Make sure your card has a few important things: your business’s name, address and contact information, website, and social accounts.
3. Newspapers
If your goal is to attract local customers, then advertising in a neighborhood or local newspaper can be an effective way to reach your audience. The price of your print ad will depend greatly on the newspaper's popularity and the size of your ad.
4. Magazines
A local, regional, or niche interest magazine can help you reach a specialized audience. The price of magazine ads generally depends on the size of the publication and size of the ad itself.
5. Banners
Posters and banners don’t cost much to make. These can be printed and hung at your place of business or around your community. Banners help to promote your business and its location by drawing in local foot traffic and commuters.
Don’t forget to advertise online too
A consumer’s perception of any business is often shaped online; more importantly, by reading online reviews. Consumers generally trust online reviews. For some, it’s the first thing they check when considering a new business. They want to know how other customers feel about your products, services, hours, locations, and other features of your business.
If you’re interested in learning more, read our blog post on getting started with online reviews.
Disclaimer: Case studies, comparisons, statistics, research, and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.
