Fraud prevention and security

How fraudsters adapt to eCommerce trends

Senior Director, EMEA Risk Solutions

SMBs face $130 billion in fraud losses over five years. Watch out for these four payment fraud tactics.

One thing we know for sure about fraudsters is that they're always ready to adapt and take advantage of change in the eCommerce world. So it wasn't surprising to see how fast they evolved their behavior as soon as the pandemic set in.

Now, as restrictions start to lift, fraudsters will be ready to change again. Here, we discuss four key aspects of fraud evolution that businesses should look out for.

1. Get ready to deal with the evolving fraudster playbook

As we’ve cycled through pandemic-driven lockdowns and other restrictions, fraudsters have been quick to update their tactics. Based on what they learned during the first wave, they refined their tools and techniques to take advantage during the second. And they'll doubtless continue to hone their approach as things continue to evolve.

2. Stay vigilant as the dark web moves into the light

Fraudsters have traditionally used the dark web to avoid criminal prosecution by using techniques like credit card dumps and information hacking.

However, pandemic-driven economic uncertainty for many people, especially millennials and Generation Z, has led to this material appearing on websites that can be found using mainstream search engines. YouTube tutorials, Reddit forums, Twitter feeds, and Snapchat accounts dedicated to carding, a form of fraud where a thief steals credit card numbers, have become "legitimized" ways to generate income.

We anticipate that popularizing this content on social media will become even more commonplace as fraudsters realize they face limited risk of prosecution.

To help your business stay up to date with the latest information, we recommend you actively track the fraud community on social media and prepare for related attacks.

3. If you're new to eCommerce, take extra care

The pandemic acted as a catalyst for new online businesses. Some brick-and-mortar-only brands moved quickly to open digital channels, while a number of new brands launched straight into online businesses.

Businesses that are relatively new to online shopping may also be inexperienced when it comes to fraud screening. And their rules and processes may need updating if they were built around consumer and fraudster behaviors that have since evolved.

Fraudsters may view newer websites as softer targets, assuming they lack the knowledge and expertise to combat fraud effectively. Be prepared with fraud detection software.

4. Watch out for “professional refunders” and other emerging fraud trends

Over the past year or so, we've seen a number of new fraud trends emerge. For example, “professional refunders” openly advertise their services on social media and market themselves as experts in certain merchants' returns policies. They use strategies to increase refund approvals.

A customer who previously carried out friendly fraud themselves may now employ a professional refunder instead. Working on behalf of the customer, the professional refunder will call the merchant's contact center to initiate the refund process. Once the refund has been processed the professional refunder will charge the customer a fee for their services—for example, 20 percent of the item value.

Make sure to be alert to the potential for professional refunding activity. You may also want to record refund claim calls for future reference. And of course, you'll want to flag customers with excessive refunds in your fraud screening tool.

How to manage fraud

Small businesses that use Advanced Fraud Detection can identify, manage, and prevent suspicious and potentially fraudulent transactions, which can be costly.

Disclaimer: Case studies, comparisons, statistics, research, and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.

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