In a nutshell, Snipcart is all about making selling online easier for developers and merchants alike.
Since Snipcart is technology-independent (pure HTML), developers can work with their preferred CMS, frameworks or static site generators. Once they've built their site exactly how they want to, they simply integrate Snipcart, which offers a smoothly integrated pop-up shopping cart that keeps the user's whole buying experience on-site. Many developers then choose to push the e-commerce experience further by leveraging the RESTful and JS API.
End users have access to a comprehensive dashboard where they can manage all their e-commerce operations (analytics, orders, customers, discounts, abandoned carts, & more).