Its approach is to look at a project holistically, crafting the right narrative, for the target audience. They focus on making the product message go beyond the screen and embed itself into the emotions of your audience in new and unexpected ways. It avoids using templates and a cookie-cutter approach. Every project and client requires a custom-fit solution, and CMYK thinks through all the possible variations to achieve success.
When you work with CMYK, you're actually working with CMYK-not ten different people, in ten different places, responsible for ten other people. CMYK loves the relationships it builds with its clients and they become a part of the family. This creates a more conducive, collaborative process-and a better final product!
CMYK places value on creating the most engaging experience possible, while at the same time providing its clients the tools and systems they need to fully control, update, and manage their project-and by extension their brand.