Authorize.Net merchant Caruh Salon Spa in Seattle, Washington has been voted one of America’s Top 200 Salons for 10 years in a row by Salon Today Magazine. We asked Chief Beauty Officer and Owner Cyndi DeSoto to share her small business advice.

"Our secret? Focus on developing great humans and the business takes care of itself," says DeSoto. "As a business owner, parent, mentor and a woman with big dreams of my own, I find over and over again that the barrier to success is our own self-worth.  While our revenue comes from salon and spa services and product sales, the real work is exploring who we are, what we do and why it matters." 

That work, according to DeSoto, includes several core principles.

"We start each shift with a team huddle to set intentions for the day, identify opportunities for guests and discover what support is needed for each person to show up ready to give their best. We have quarterly personal development retreats and we organize our work flow to require ‘all hands at all times’ so everyone is busy participating as a team and not left alone."

DeSoto’s commitment to excellence begins with herself: "To lead a business rooted in people and the art of self-expression, I have to be committed to my own personal development path. Never easy, but always worth it," she explains.

In addition to serving as chief beauty officer and owner of Caruh Salon Spa, Cyndi DeSoto makes regular appearances at industry events speaking about her innovative leadership style and beliefs about beauty. To learn more, visit 

Have a great small business tip or want your business to be featured with your small business advice? Submit your story.

Today we celebrate America’s favorite summer food, best enjoyed at the ball park or on the grill on a hot summer day. Authorize.Net merchant, NorthStar Bison, makers of high quality, 100% grass-fed beef and bison hot dogs shares its story and business advice.

We spoke with Sean Graese about his family’s ranch.

How did NorthStar Bison get its start?

NorthStar Bison is family owned and operated and was birthed in September 1994 with the purchase of two young bison to fulfill a life-long dream of both of my parents. Shortly after, in January of 1995, we added six bred cows which contributed to the growth of the herd reaching 14. During that time, the decision to market the meat directly was made. In pursuit of learning how to raise and produce the highest quality of meat, we realized that 100% grass-fed bison was the best all around; good for land, good for the animals and good for people. This became our motto. We were determined to make quality products and excellent customer service our primary commitment to our customers.

The meat offerings have expanded to include bison, beef, lamb, pastured poultry and pork, elk, ostrich and venison. Our market includes retail and wholesale customers ranging from restaurants to grocery outlets and ranch stores.

How has NorthStar Bison achieved success?

Authorize.Net enables us to accept payments on our website so we can offer our high quality meat and products to customers around the country. But the website offers even more than online ordering. Our family is passionate about health. My parents were both power lifters and my mom was a dietician before starting the ranch. They wanted to consume and offer high-quality, red meat protein, so healthy, even trained professional athletes could enjoy its health benefits. Our website, social media and newsletter offer education, articles, interviews and even recipes for a healthy lifestyle, from the health benefits of nutrient-rich, grass-fed meat to the benefits of CLA and Omega 3. We believe in taking the best care of our animals to produce nutrient enriched food to sustain a healthy lifestyle.

What would be your advice to other small businesses out there?

We truly believe in the quote, “Worry about being better, bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.” – Gary Comer, founder of Land’s End.

Satisfying our customers' requests is our number one priority. Because of this, the growth of our business has been through the word of mouth of our happy customers.

To learn more visit:

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Happy National Ice Cream Day!

July 17 and all month long, we celebrate a favorite cold and creamy treat perfect for those hot summer days. Authorize.Net merchant Yuengling’s Ice Cream shares its story of how America’s oldest brewery started making award-winning ice cream and gives their business advice.

We spoke with David Yuengling about what makes Yuengling’s Ice Cream so special.

How did Yuengling’s Ice Cream get its start?

My family has a long history of making quality products in Pennsylvania. 
We first began making ice cream back in 1920 when my great grandfather, Frank Yuengling, started a dairy business during Prohibition to help support the family brewery. Yuengling Dairy Products made incredible ice cream for more than 65 years before closing its doors. Then in 2014, after 29 years, my partner Rob Bohorad and I decided to bring back the great tradition of Yuengling's Ice Cream. 

What makes Yuengling’s Ice Cream award winning?

We have taken the utmost care to create a product that we believe customers will love and will stand up to my family's tradition of quality and value. Our product is all natural, starting with local milk and cream that has no added hormones. We produce all of our ice cream in a small dairy in central Pennsylvania and, whenever possible, source our ingredients from local suppliers. We were recently honored to take home a Gold Medal at the Los Angeles International Dairy Competition in the "Premium Vanilla Ice Cream" category for our Madagascar Vanilla. We believe it is one of the best products you can buy anywhere. 

What would be your advice to other small businesses out there?

Put 110% into everything you do. Listen to your customers and your employees. When you are successful, give back to your community. They are the ones who helped you get there.

What is the secret to the company’s success?

We focus on quality and taste at a reasonable price.

We believe we provide one of the highest quality ice creams on the market. Using very select high-quality ingredients with low overrun makes our product creamier, richer and smoother. We also provide new and unique flavors that set us apart from our competition.

To find locations where you can try Yuengling’s Ice Cream or to purchase Yuengling’s Ice Cream merchandise online, visit

Have a great small business tip or want your business to be featured with your small business advice? Submit your story.

Specializing in signs and labels that prevent accidents and save lives, Authorize.Net merchant HCL Labels shares its business advice.

“Our business is safety. Keeping workplace safety in mind in all that we do, we care about each client and each order whether big or small,” says Ben Nell, VP. “It’s a great feeling knowing the products we sell can prevent an accident, so we don’t focus on selling more, we focus on informing better.”

How does HCL Labels prevent accidents and save lives in the workplace?

HCL Labels Inc. has been helping companies comply with federal environmental and workplace safety regulations for over 20 years. Knowing that the health and safety of our customers, employees, and the safety of general public is of the utmost importance, we adopted the phrase "Preventing Accidents, Saving Lives" and use it as a daily reminder as to why we're in business. We help companies keep their teams safe and stay compliant with the latest OSHA/GHS requirements. Over the years we’ve created highly visible labels. This has allowed first responders quick reference to the information they need to ensure they are following proper procedures and able to provide the quickest treatment. Of course, we don’t like to hear about accidents in the workplace, and hope that our products prevent them, but we’re happy to know that they minimize injury as well.

Tell us a little bit about the safety products you have.

As the frontrunner for GHS labeling, and with the largest selection of GHS secondary container labels, we carry an extensive inventory of health and safety signs, labels, and placards, safety products including software and publications and drug testing kits — all ready for rapid delivery to our customers. In addition we have the capability to produce custom-made signs, labels and safety products with a fast turnaround time. Foreign language labels are also available.

All health and safety signs, labels and placards are carefully researched to ensure the information is current and accurate, and complies with OSHA (Occupational Safety and Health Administration) and ANSI (American National Standards Institute) standards.

How have you stayed current in the market?

Over the years, HCL has endeavored to meet our customers’ needs in every way possible. We add new health and safety products and services as necessary to keep apace of those needs. HCL also offers Environmental Health and Safety, and Hazard Communication Training and Consulting by employing experienced and knowledgeable professionals who are available to assist companies on-site with compliance challenges. Our instructors are equipped with the most up-to-date information available to ensure employees receive the best and most complete training in all areas of environmental health and safety.

Our goal is to provide customers with knowledgeable and courteous customer service before, during and after the sale. We work hard to ensure complete customer satisfaction.

How has HCL grown over the years?

In 2012, we launched the new website, which allowed us to easily sell our health and safety products to companies across the country. We're excited that Authorize.Net enables us to quickly and easily take orders online. Their low fees and easy integration with our website helps to maintain a professional presence, with the ability to accept all major credit cards in a secure location.

To learn more about HCL Labels visit

Have a great small business tip or want your business to be featured with your small business advice? Submit your story.

June is National Candy Month!

Authorize.Net Merchant Amy’s Candy Kitchen named “BEST  CARAMEL APPLE” by the Wall Street Journal and featured on the Food Network, tells us how their small chocolate shop in Cedarburg, Wisconsin achieved their success.

We spoke with Paula Heupel, VP of Sales, about their journey that began 20 years ago with a goal to perfect the art of the caramel apple.

What makes Amy’s award winning?

It comes down to our passion for quality, that's the Amy's difference. We use extra fancy jumbo granny smith apples in every luxurious caramel batch we make.  Our caramel is always freshly made by hand in small batches. Our toppings are hand packed and garnished on every single apple we produce by our chocolatiers. We use only velvety, world-class Belgian Chocolate from Brussels as our base chocolate in everything we make. This uncommon attention to detail gives you a gourmet apple beyond compare.

How did Amy’s go from being a small chocolate shop to such a big success?

We started by making Amy’s Candy Kitchen a destination for locals and tourists. People walking through downtown Cedarburg couldn’t resist the heavenly aroma of our caramel that fills our store. Our award winning caramel is hand made from premium quality natural ingredients in old world copper kettles which cooks our caramel at a slow consistency to provide a gourmet, buttery flavor that no one can match.

In 2002, our owner expanded the business and launched making our best-selling apples available everywhere in the US and Canada. It's a favorite treat for so many people, so we're excited that Authorize.Net enables us to quickly and easily take orders online so we can offer our award winning caramel apples to customers even outside our Cedarburg community. 

How has the word about your amazing apples spread?

Our gourmet apples have been featured in many different media outlets including winning the "BEST OVERALL" by the Wall Street Journal. We have also been featured on the Food Network as well as Roker on the Road, Martha Stewart, Epicurious magazine and local news media.

What would be your business advice to other small businesses out there?

Focus on one thing and do it well. Once you’ve achieved success give back to the community that supported you and helped made you successful. Amy’s Candy Kitchen / Amy's Gourmet Apples takes pride in being a stronghold in the local Cedarburg community. We donate to the local Festivals, Chamber of Commerce, Santa’s Workshop, the local food pantry and rescue farms. By donating products and providing discounts to the local schools, churches, the Humane Society, among other county programs, we help to make Cedarburg a great place to live, work, and visit.

Amy's Candy Kitchen/Amy's Gourmet Apples would like to thank our customers, as well as the local community of Cedarburg for supporting our business for the past 20 years! Try Amy’s Gourmet Apples for yourself. 

Have a great small business tip or want your business to be featured with your small business advice? Submit your story.


Marketing is often an intimidating prospect for small business owners. How do you know which marketing strategies will be the most successful for your product or service? While some marketing campaigns are complex, there are plenty of simple, easily implemented strategies that entrepreneurs can do themselves. The possibilities include:

Offer Free Samples

When it comes to convincing a potential customer that your product or service is exactly what they want, there's nothing quite like firsthand experience. Identify places where your customers are likely to be, and then find a way to put a sample of your product in their hands or wow them with a demonstration. Fairs, conventions and community events are all worth considering.

Send Regular E-mails to Stay in Touch

Whether it's once a week or once a month, a friendly, helpful e-mail from you can help keep your business's name in front of your customers and other interested parties. Sending humorous messages, clever trivia or handy tips on a regular basis can be an awesome way to nurture your rapport with your customers who have signed up to get messages.

Sponsor a Community Event or Organization

Participating in your community is a fantastic way to forge relationships and spread the word about your business. Sponsoring a sports team or a special event builds goodwill and allows you to network with both your fellow business owners and potential customers.

Use Promotional Giveaways to Keep Your Brand in Front of Your Target Audience's Eyes  

Why do so many businesses give away ball caps, tee shirts, key rings, ink pens and other promotional items with their name or logo on them? It's because these gifts are instant advertising. They put your business's name in front of both the person who receives the item and anyone who encounters them while they are using it. As a reliable method for building and maintaining name recognition, these promotional items can be smart marketing. They can be even more effective if you can come up with an item that ties into the product or service you offer. For example, a branded fly swatter can be a clever way for pest control companies to put their name in front of people who might need their services.

Run a Summer Sale or Offer a Coupon Deal for New or Existing Customers

Summer sales and promotions are a great way to generate more traffic. People will be on the lookout for hot sales as the summer heats up and as holidays like the Fourth of July and Labor Day roll around. It’s a good idea to discount items that make sense for the summer season. When there’s a scorcher in the forecast, celebrate the summer heat with a promotion. Just keep it simple. You don’t need tons of preparation… flyers, e-mail blasts or even text messages to customers are a great and inexpensive way to increase awareness and revenue.

Show Support for a Cause

Supporting a cause you care about can be both charitable and savvy. Donating to a charity event, raffling off your product or service, or serving as a drop-off location for a community drive allows you to assist with something you care about, encourage goodwill, and get your business's name out there among both your community's movers and shakers and the general population.

Maintain an Active Social Media Presence

In today's world, social media is a must. Using Twitter, Facebook, Google Plus, Instagram and other social media networks can be an inexpensive and highly effective way to generate more visibility for your brand. However, it only works if you use it wisely. Make sure that you are providing fresh, reliable content that generates both interest and trust. Think of social media like a conversation with your customers. If you want to keep your audience listening, you need to stay engaged yourself.

When it comes to marketing, the bottom line is that you don't have to be a marketing professional to get the word out about your business. Utilizing a combination of these do-it-yourself tips is a great way to increase visibility and build your customer base.

Have a great small business tip or want your business to be featured with your small business advice? Submit your story.



By George Anderson / 216digital

The Business

Since 2002, Mobile Home Parts Store has offered the largest online selection of products for all types of mobile home improvement projects. Based in Laurinburg, North Carolina, its founder, Pate Peele, turned his experience in selling mobile homes and his valuable relationships with mobile home parts distributors into a thriving retail business.

Initially, Mobile Home Parts Store sold out of a small brick-and-mortar establishment in Laurinburg. But Pate had a vision. As his son, Tim Peele, puts it, “My dad knew that the Internet was the future of business.” Pate decided to take his business online, knowing he could reach a larger market. It was 2002, and e-commerce was still a relatively new field. But Pate bought web development software and taught himself HTML to get the site up and running. Tim remembers the dedication that his father showed in launching his e-commerce store. “My dad would stay up until four in the morning working on the site,” Tim says. “It was pretty wild.”

Pate brought Tim into the business early on, working side-by-side for many years before Tim took the reins as head of the company. Under his leadership, Mobile Home Parts Store has continued to adapt to a changing economy and a changing e-commerce landscape.

The Challenge

Mobile Home Parts Store was already using Authorize.Net for seamless and secure payment processing. But as the business continued to grow, it needed a new, mobile-responsive, e-commerce website. And it also needed something else: a secure way to store sensitive customer information with Authorize.Net. As Tim remembers, “Customers had to re-enter their credit card every time they wanted to make a purchase. It was pretty annoying.”

Tim knew that storing customer information would provide a quicker checkout process, but providing that experience to customers would require significant updates to their e-commerce site. Mobile Home Parts Store had worked for years with 216digital, Inc., a digital marketing, design, and development agency in Cleveland, OH. 216digital had helped Tim with competitive marketing, website design, and custom e-commerce functionality so it was the first place Tim turned to for help.

The Solution

Though Mobile Home Parts Store had used Authorize.Net since 2002, it needed to integrate the Authorize.Net Customer Information Manager (CIM) into its e-commerce store to begin storing customer information. “The site was using the Miva shopping cart platform with a pre-built module to handle a standard Authorize.Net integration,” said Greg McNeil, CEO and Founder of 216digital.  “We leveraged our expertise developing for the Miva shopping cart to design a custom CIM integration for the new e-commerce store.”

The Results

“They really nailed it,” says Tim of the new site design from 216digital. After the new site with CIM launched, returning customers could easily store their credit cards on file. As Tim put it, “I have quite a few repeat customers who buy monthly or even weekly. It’s just easier for them to pop on the computer, buy what they need, and be done. It’s a huge help and a huge convenience. If I was a repeat buyer, I would want that feature.”

With the launch of the new site, Mobile Home Parts Store saw an immediate increase in their e-commerce conversion rate. Repeat customers could now store their credit card information securely, and checkout became a breeze. In the first five days of the new site, Mobile Home Parts Store saw a huge rise in its e-commerce conversion rate: 66.39% for desktop, 56.08% for mobile, and an incredible 133.48% for tablets.

Authorize.Net’s CIM has become a critical piece of the e-commerce puzzle for Mobile Home Parts Store, and 216digital’s integration of this custom functionality is an invaluable asset. Combined with a mobile-responsive redesign, the CIM integration has produced an intelligent, secure e-commerce experience for Mobile Home Parts Store’s customers – an investment that offers tangible returns.

For custom Authorize.Net integrations and ecommerce development services, email the 216digital team or call (216) 505-4400.

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Cashflow is important to any business, but it's especially crucial for small businesses that typically have less working capital to run their business with.

All too often, small business owners focus so much on sales that they let things slide in regards to getting paid on time. Increase the odds of being paid promptly with these simple tips.

1. Invoice Promptly and Effectively

Generate and send invoices immediately after goods or services are rendered. Use courteous language in your invoices, and make sure that they are formatted to your clients' liking. For example, do they require purchase order numbers, EINs or other information to remit payment promptly?

2. Follow Up 

If possible, set it up so that late payment reminders are sent automatically. Otherwise, set up a system to ensure that late invoices are followed up on consistently. At the absolute minimum, monthly or bi-monthly statements should be mailed to all accounts that owe money to your business.

3. Consider Contracts

Depending on the nature of your business, you might consider having clients sign contracts before providing any goods or services. Use the contract to specify your expectations regarding payments, including when they are expected and how much should be remitted.

4. Accept Electronic Payments

It may cost money to set up, but having the ability to accept electronic payments is a terrific way to encourage prompt remittance. Also, if your business requires recurring payments from customers, setting up Automated Recurring Billing using Authorize.Net is a great way to ensure prompt bi-weekly or monthly payments. Plus it’s free with your Authorize.Net account.

5. Offer Early Payment Incentives 

Incentivize clients to pay invoices early by offering discounts. For example, you can permit a client to reduce their payment by an agreed-upon percentage as long as it is received within 20 days instead of 30.

6. Small business funding

At Authorize.Net we know how important it is for you to have the capital that you need to grow your business. That's why we have partnered with Kabbage, a leader in funding for businesses. If you’re an Authorize.Net merchant, you may qualify for up to $100,000 in funds*. To learn more, simply visit Kabbage and complete the one-page online application. Your funds can be available in minutes.

Using these tips, you can receive payments quicker and increase your working cash flow to help run your business more successfully.

Portland, Maine business owner Leigh Kellis of The Holy Donut shares her small business advice and how in only three years she went from selling one dozen donuts a day to one million donuts a year!

How did you come up with the idea for your amazing tasting, yet healthier donut?

The idea for The Holy Donut grew organically out of a craving I had for some deeply satisfying yet healthy comfort food – specifically, a donut. I wanted a donut made with fresh ingredients that I could feel good about eating. Since I couldn’t find what I was looking for, I decided to create it myself. The (not-so) secret ingredient: fresh Maine potatoes gives the donuts a delicious moist texture that makes them just melt in your mouth.

How did you break into the market and start selling your new product?

Once I realized I had a product I felt confident that other people would enjoy as well, I contacted Coffee by Design and they immediately agreed to buy a dozen each day to resell.

How did you grow the business from there?

It was all about perseverance. I continued to pound the pavement with my samples and within a year I had a wholesale donut business on my hands! I was soon producing 40 dozen donuts a week. I was so busy making donuts that my father jumped in to help. For five months he would arrive every day at 6 a.m. to pick up that day’s deliveries. I made every donut by hand, cooking them four at a time in a small fryolator. My wholesale business grew to 100 dozen donuts a week working out of a small shared commercial kitchen space.

Did you always see your business as a wholesale business or did you have the goal
of opening up your own donut shop?

I definitely wanted to move beyond wholesale and open a real donut shop– that was my dream.

We were lucky to find a great space in Portland, Maine, and The Holy Donut officially opened for business in March 2012. In the beginning it was just me, my father and one employee. Our customers loved us and our donuts and we grew so quickly that we had to learn how to upscale in a massive way while keeping the same homemade product. We opened a second location in October 2013. In just over three years we have grown to 35 employees, and now make one million donuts a year.

What would your business advice be based on what you have learned along the way?

It’s all about treating customers well, using the best quality ingredients and most importantly making a product that I love and feel good about eating and offering to our customers! Donuts and life are meant to be enjoyed!

Would you like your business featured? We'd love to hear your small business advice. Submit your story here. Happy Selling!

Authorize.Net merchant, Mike Engberson of, not only fixes and sells bikes, he shares a passion with his customers—he’s an avid mountain biker who races most Saturdays on the epic trails of Utah.

What’s Mike’s small business advice? “It’s all about our customers. When I fix a bike for a customer, I have to ensure the job is done right. I personally work on every bike that enters my shop. It’s all about personal care and safety.”

“We also feel it’s important to support the community, so we’re not just a bike shop. is Utah’s #1 source for mountain biking, offering race info, trail reviews, bike news and even tips on how to care for and repair your own bike, so customers are prepared if they break down on a trail.”

“Authorize.Net helps us so we can accept credit cards from everywhere—in the shop, online and even at bike races and events with a mobile app and card reader. The service is an integral part of our business.”

Check out Utah Mountain Biking at